Because when your positioning is clear the second someone lands on your page, virality isn't required to create opportunities. Let's make your profile work as hard as you do.
INSTANT ACCESS FOR $33
For the beauty industry leaders building a brand and a movement... Not just an IG account.
Whether you're behind the chair, growing your salon team OR a badass beauty educator... When someone lands on your Instagram for the first time they make one decision in about three seconds, "Should I stay or keep scrolling?"
Based on how talented you are? No. Based on how hard you have worked or how good your results are? No. Based on whether they can immediately tell who you help, what you do, and why it matters to them.
In this industry, most profiles are full of beautiful content... But if you asked a stranger who just landed there what the person actually does and who it is for? They couldn't tell you. And so the right people scroll past without ever knowing they just found exactly who they were looking for.
Does this ring a bell?
✓ You have rewritten your bio more times than you can count and it still doesn't really explain what makes your clients choose you
✓ Your content gets engagement... but it's not converting into bookings, students, or inquiries from the people you actually want to work with.
✓ People are looking at your page (you think) but that's kindof a dead end
✓ You are ready for your profile to reflect the level you are actually operating at.
GET INSTANT ACCESS FOR $33It doesn't matter how many people your post reaches if they don't have a reason to follow you once they land on your page or a clear next step.
You could go viral tomorrow and if your profile does not immediately communicate your authority and who you are for, those eyeballs leave and usually never come back.
But when your positioning is clear? A perfect stranger can land on your page and know immediately they are in the right place. The right people stay and the wrong people see themselves out. The best part is this is not a long involved process, you can fix it in one afternoon.
It's on us to show our ideal followers and clients WHY what we do matters to them.
It is the difference between someone thinking "mmm... maybe?" and someone thinking "this person is literally in my brain and gets exactly what I am dealing with."
It's what makes a cold audience feel seen before they have spent a single dollar or booked a single appointment... and it's almost always missing when I audit social media profiles.
AND that is what we fix inside The On-Brand Social Refresh.
Introducing the On Brand Social Refresh...
WHAT'S INSIDE
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Lesson 1: Prep Work
Before we touch your profile we get clear on what actually makes you the obvious choice in your space. Your areas of impact, the transformation you create, and the point of view that makes your brand feel like a category of one instead of just another option. This is the raw material everything else is built on.
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Lesson 2: Self Audit
Pull up your Instagram and look at it the way a stranger would. Someone who has never heard of you, deciding in three seconds whether to stay or keep scrolling. We identify exactly what your profile is currently communicating, where the gaps are, and what needs to shift. This is the step that makes the refresh targeted instead of random.
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Lesson 3: The On-Brand Social Refresh
This is where it all comes together. We write your authority story (the #1 piece you can apply everywhere to make it obvious why someone should choose you). We apply the bio framework and pinned post strategy. Plus establish content boundaries. By the end of this lesson your Instagram will reflect your authority and give every new visitor a clear reason to stay, follow, and reach out.
THE BONUSES
Three AI-powered prompts that turn Claude into your personal ghostwriter. Instead of staring at a blank page, Claude interviews you and writes your authority story, belief shift post, and quick win post from your words in your voice. Generic AI output is a trust killer and I show you how to avoid that.
Thirty fill-in-the-blank hooks built specifically for beauty industry leaders and educators. Ten for each pinned post, plus a Claude prompt that takes your finished draft and writes three scroll-stopping hook options in your voice.
The mindset reset you need for the moment right before you hit post and own your authority. Doing the work is one thing... Actually putting yourself out there is another and this audio is designed for you to be able to pop in your earbuds and work through it.
I’m Jodie Brown, founder of Align Creative Co and beauty industry marketing educator.
For the past 6 years I have taught hundreds of hairstylists how to build brands and I've been behind the scenes of some of the hair and beauty industry's most recognizable educators. Creating and consulting on their content, launches, and visibility strategies. What I know for certain is that the educators and beauty pros who get noticed are not always the most talented... They are the clearest and most audacious. They know how to articulate what they do, who it is for, and why it matters in a way that makes the right person feel immediately seen.
The On-Brand Social Refresh is the foundation I build with clients before we do anything else. Now you can do it in one afternoon for $33.
Let's get your expertise seen and paid for, shall we?
Get the On Brand Social Refresh for $33
Got questions? Here are the answers for the most asked.
How long will this take to implement?
Is this for hairstylists or educators?
Do I need to be good at creating content?
Will this work if I already have a following?
What if I am just starting to build my brand on IG?
Have a different question? DM me over on Instagram at @itsjodiebrown
